This Is Fabrik: A Photoshoot

A branding photoshoot is an opportunity to show the world who you are and what you stand for. It's a chance to make a strong first impression and to articulate what makes you different: something that the team at FABRIK live and breathe. Their ethos? Real People. Pure Hair.

Fabrik aims to redefine hair styling with a combination of trusted technique and contemporary design. Their award winning work can be everything from subtle and sophisticated to bold and beautifully distinctive. Each hair style is designed for the individual, the way it should be. They are also focused on quality, both in their work and their space. They use ammonia, paraben and resorcinol free colour range which delivers the best in sustainable salon, professional colour, which ensures that every client that walks through the door is treated to a luxurious experience and end result without compromise. For their This Is Fabrik '22 campaign, Fabrik invited some of their clients and artists to get infront of Mark Hamilton's camera to create looks that were everything from loud to lived-in with glowy, natural makeup that let their artistry and personalities shine through. Hair by Fabrik: Jamie Dryden, Will Richards, Kailey Culpan Hodgson, Kerri Thomassen

Colour: Original Mineral

Styled with: Kevin Murphy

Makeup: Heather Oatway Makeup Artistry Models: Kailey, Emily, Mia, Darius, Zara, Lauren, Nari

Photography: Mark Hamilton

Makeup is one of the most important aspects of any photoshoot, and it's important to work with a professional makeup artist who can help you achieve the look you're going for. My job is to create looks that photograph well and that complement your brand identity, offer advice on what colours and products will work best for your skin type and tone and help you put your best face forward - literally.